SYNOPSIS
This article explores the normative aspects of consumers' evaluations and the relationship between the general trait of impulsiveness and consumer buying behavior. The article seems to pose the following questions: 1) Given the appropriate test of difference in the trait-behavior relationship across different normative conditions, what is the comparison of product-moment correlations across normative subgroups? 2) How trait-behavior translate from impulse buying on the vast consumer scale to natural shopping behaviors in an actual retail environment.
LINK TO ARTICLE
http://www.jstor.org.lynx.lib.usm.edu/stable/select/2489616?seq=1
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